Brand Athlete

At the heart of every ride is passion, performance, and the spirit of pushing limits. To celebrate this spirit, we proudly associate with Brand Athletes from the riding community - individuals who live the thrill of the road and embody the values our tyres stand for.
Our Brand Athletes are passionate riders from the community who inspire with their journeys across long distances, tough terrains, and thrilling adventures. They are not ambassadors, but real riders supported by us to push boundaries and showcase the true performance of our tyres. Through their stories, we celebrate the joy of riding and strengthen our bond with the community that drives our brand forward.